Description

In this solo episode of Better Your Business, Cher shares how small, intentional community events have played a significant role in growing her real estate business. She explains how these events are designed to be simple, affordable, and easy to execute, without the need for a large client base or extensive planning. Cher walks through real examples of events she has hosted, how they were structured, and why they work. 

In this episode you will hear: 

• [01:10] Cher introduces the concept of community events and common misconceptions from realtors
• [02:06] Cher shares how small community events contributed to millions in sales in less than three years
• [02:53] Overview of her first event: “speed dating for besties” and how it was structured
• [06:00] Cher introduces the “hot girl walk (but with charcuterie)” event and explains how it was set up and executed
• [07:31] “Book swap and shop” event and how it supports local businesses while building community
• [09:38] Organic partnerships forming through events, including collaborations with other local business owners
• [10:20] “Flow and glow” events combining yoga and educational talks, and how they can be repeated
• [12:09] “B Corp and Bliss” event featuring an author panel and collaboration with multiple businesses
• [17:13] Cher shares the “sip and shop (with tarot)” event idea and how it combined shopping, refreshments, and tarot card readings to create a shared experience
• [18:10] Cher shares the workout class event, including partnering with a gym, hosting a group class, and adding an educational talk on perimenopause and menopause
• [20:56] Shift into larger “Impact” events focused on women in business with panels and networking

If this episode resonated with you, consider where you already spend time locally, whether that’s shopping, dining, or grabbing coffee. Build a relationship with that business owner, and take the step to ask about hosting your next event there.

Connect with Cher:

Instagram: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: 

https://betteryourbusiness.thinkific.com/collections

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community:https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f