Why do we follow others even when we know they’re wrong? In this episode of Choice Beyond Logic: The Science of Bias, Kellie Best explores the Herd Effect—how conformity, groupthink, and nervous system safety cues bend our choices. With relatable stories, science insights, and a practical Lone Voice exercise, discover the hidden trade between individuality and belonging.
📚 References for Show Notes
•Asch, S. E. (1955). Opinions and social pressure. Scientific American.
•Janis, I. L. (1972). Victims of Groupthink.
•Porges, S. W. (2011). The Polyvagal Theory.
•Cialdini, R. B. (2009). Influence: Science and Practice.
Choice Beyond Logic is hosted by Kellie Best.
📌 Have a question about why we do what we do—the quirks, the urges, the choices that don’t make sense? Send it to me. Your curiosity might become a future episode. Kellie@KellieBest.com.
For resources, references, and more, visit www.kelliebest.com .
💡 This podcast is for educational and inspirational purposes only and is not a substitute for professional medical or mental health advice.
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