Saif Hameed and Patrick Shewell, Global Director of Packaging at Mondelēz, discuss balancing an iconic brand image with bold sustainability packaging goals. In this episode, we dive into:
- Balancing trade-offs between product functionality and sustainability
- EPR policy inconsistencies and how to manage these across 150+ markets.
- Prioritising packaging initiatives: no brainer vs higher cost initiatives
- Strategies for collaboration with packaging suppliers
- Investing in innovative packaging solutions
Show notes:
