Mihaela is a data scientist and the founder and MD of Research Retold, an award-winning research communication agency.
Her business helps researchers present their findings to stakeholders and the public in creative ways and make a positive impact in society.
In this episode Mihaela covers:
- Why researchers need to communicate their work - and why should they try to do this more effectively. Several salient points here.
- Specific, clear guidance and advice about how to communicate complicated research findings – or complicated policy or business messages, more effectively.
- Some examples of Universities Research Retold has worked with and the results of these collaborations.
- Avoiding the risks of media misrepresentation of academic research by taking control of the narrative.
- Positive outcomes from policy briefings which Research Retold has helped to create.
- How to plan a great policy brief, including a simple structure to follow.
- The biggest challenges that Universities, researchers (and other organisations) have in communicating, based on Mihaela's experiences – and how her business helps people overcome them.
- Transferable points about effective communication and dissemination, applicable to a wide variety of business and social enterprise leaders.
- Her Guide to Communicating Research Beyond Academia and how to get a copy.
- Mihaela's own background studying Politics and International Relations at the University of Sheffield, gaining work experience in public affairs in Brussels and immersing herself in the effective communication of complex information.
- How Mihaela founded Research Retold after a pitch at StartUp Weekend in Sheffield; support on the journey from the New Entrepreneurs Foundation and The University of Sheffield Enterprise, and the key critical success factor behind her business.
