Cory and Siobhan Gathercole are the powerhouse duo behind Evolve Projects, a thriving construction business built on resilience, adaptability, and a no-nonsense approach to growth.
Cory’s journey began in carpentry, inspired by his uncle, and saw him complete his apprenticeship by 20 before spending a decade racing speedway in the UK. Returning to Australia, he worked in residential construction until an unexpected redundancy during COVID-19 pushed him to finally take the leap and start his own business.
What started as a tough time turned into a golden opportunity. In the early days, Evolve Projects struggled with cash flow, taking on small, unprofitable handyman jobs and only booking work a few weeks in advance. But after realizing that working harder wasn’t the answer, Cory and Siobhan sought expert coaching through Ladies with Tradies, which completely transformed their approach to pricing, job selection, and financial management.
Now, they’ve shifted from a low-cost, high-volume model to a high-quality, selective business—attracting ideal clients, increasing profitability, and securing projects 12 months in advance, focusing on large-scale renovations and extensions.
Their story proves that seeking help, charging what you’re worth, and making bold business decisions can be the difference between just surviving and truly thriving.
✨ Key Takeaway
Underpricing keeps you busy, but not profitable. Siobhan learned that charging what you're worth, even if it means losing some clients, leads to better jobs, less stress, and more money in your pocket.
Links & Resources:
Pause and discover our 200K+ Tradie Business Program for trades businesses turning over $200K to $750K. Weekly high impact after hours coaching with Kate Muldoon, a 10 module self-paced course, templates, resources, our private app and community plus a free business snapshot. Cut the chaos, win back time and grow with confidence. Visit ladieswithtradies.com to join the 200K+ Tradie Business Program.
