Description

In this special episode of Fitness Business Insights with Matt Robinson, you’ll hear Matt featured as a guest on The Successful Personal Trainer Podcast (UK Edition), hosted by Jono Petrohilos.

Together, they dive deep into Matt’s front-end offer system — the process he teaches fitness coaches to consistently attract better clients, reduce sales stress, and retain clients long-term. You’ll learn how this single system combines marketing, lead generation, and sales into one repeatable machine.

This is essential listening for any coach looking to simplify client acquisition and build a more stable, scalable fitness business.

Key Takeaways

• The “three-department” problem most coaches don’t realize they have
• Why the first offer you present shapes your business success
• How to design an offer that filters in your best-fit clients
• Real-world pricing, duration, and structure examples
• The crucial mindset shift: from selling sessions to prescribing solutions
• Tips for using ChatGPT to create your first front-end offer

Resources & Links

• Instagram: @mattrobinsonpt
• Website: mattrobinsoncoaching.com
• Listen to the original interview on: The Successful Personal Trainer Podcast (UK Edition)
• Front-End Offer GPT (coming soon via Fitness OS)

Share & Connect

Found this episode helpful? Share it with another coach who needs a better system for generating clients — or tag Matt on Instagram to start a chat about building your own front-end offer.