In this unique episode of Fitness Business Insights with Matt Robinson, I share a full interview I recently recorded for the new podcast Make Life Better by Design, hosted by my long-time PT client and former architect, Kevin Drayton.
This conversation is unlike anything we’ve shared before — not strictly about business or fitness, but about design as a way of thinking, living, and coaching. From my early days in strength & conditioning, to how I view coaching as a form of problem-solving, we explore how principles of design show up in everything from PT programming to identity, routine, and long-term health.
If you’re curious about the thinking behind the coaching, this one is worth a listen.
What You’ll Learn
✅ Why I believe every coach is a designer (whether they know it or not)
✅ The mindset shift I made going from elite athletes to everyday clients
✅ How I map skills from one area of life into another
✅ What I look for when building retention and trust with clients
✅ Thoughts on AI, trust, social media, and the future of coaching
✅ Why education needs to be completely redesigned for the world ahead
Resources & Links
Share & Connect
If this episode gave you a new way of looking at your work or life, share it with someone who’s ready to rethink what it means to be a coach, leader, or designer.
