In this episode of Semaphore Uncut, Darko Fabijan welcomes Marcelo Calbucci—engineer, startup founder, and author of The PR FAQ Book. Marcelo shares insights from his time at Amazon, where he encountered a decision-making framework that changed how he thinks about product development: the PR FAQ.
What starts as an internal press release quickly becomes a strategic tool to align teams, evaluate product ideas, and make better decisions—before writing a single line of code.
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