Building an employer brand from scratch, or bringing an existing one to life is key to attracting the right talent to any business. How you then manage that with internal culture and advertise externally can have a huge effect on the retention rate of business, too.
Fiona Halkyard is an employer brand specialist with Chatter Communications in Leeds, discussing the C-suite buy-in to build effective recruitment marketing strategies, how your people need to be aligned to your business purpose and your product marketing must marry to your recruitment marketing.
