In 1995 writing an advert was a 15 minute job to stick and advert in a window. 95% of the work was the candidate process. Now, it is winning the marketing battle, winning the war for talent. Meet Jeremy Russon, a recruitment expert, he has worked across the industry from sourcing to advising tech start ups. We discuss everything from how the industry has changed, to the need for specialist events and educating marketing teams.