Paul Mellor is the Master of Decibels and Managing Director of Mellor & Smith.
Although they are not a "recruitment marketing" specialist Paul and his agency's approach to employer branding is one we all need to take note of.
Paul discusses why: We need to take f***ing risks, push through the fear. Why you don't need to be an expert in employer branding to get it right - take a look at their work with Amazon. There is too much “We” not enough “You” in recruitment marketing. Why marketers should be in charge of Employer Branding, not Recruiters, and No one cares about “a day in the life” videos.
