Sometimes we think of a career change as being a 180 from what we were previously doing. However, a common pivot is to make an adjacent change.
An adjacent career change is moving into something that already 'touches' what you're already doing. It's not something completely different.
Dan Cafiero called it "evolving with the market."
He started out in digital advertising and event planning and eventually moved into a more strategic and technical role involved with ABM (account-based marketing) and program management.
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