Michael Keplinger
SmashBrand
Consumer-Based, Research-Driven Packaging Design Strategy
How do you develop an effective branding strategy? What role does package design play in regard to product marketing and eCommerce? While the internet makes entering the market easier and easier, what barriers still exist for brands? Michael Keplinger from SmashBrand answers these questions and many more.
Michael Keplinger is a partner at SmashBrand and an expert in consumer product marketing strategy. Smash Brand is an agile brand strategy agency for consumer packaged goods. They specialize in a complete approach to market research, product design, and testing. Keplinger currently leads SmashBrand’s research team, developing strategies for clients and optimizing various aspects of branding and packaging through testing.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
Check them out at Smashbrand.com! If you have any questions about a possible design project, email them at hello@smashbrand.com.
Do you have a product that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of products that now total over $2 billion in revenues? Visit HarvestGrowth.com to set up a free consultation. Check out InfomercialMarketer.com for educational content on all things surrounding direct-response marketing.
