Our host and founder of Harvest Growth, Jon LaClare, recounts the behind-the-scenes story of OxiClean. Hundreds of outside marketers and agencies worked on pieces of the OxiClean brand over the past 20+ years, but Jon has a unique perspective FROM THE INSIDE.
Jon was a Brand Manager for Orange Glo International (the makers of OxiClean) for several years until the company was sold to Church & Dwight in 2006 for $325MM. Jon shares some never-before-heard stories of how OxiClean was able to rise from a garage to over $300MM in annual sales in less than 10 years.
