In today’s competitive sports industry, it can be challenging to stand out and make a name for yourself. Lucrative sponsorship opportunities are scarce, and the only way to grow your business as an athlete is to brand yourself better than the competition. For an athlete, branding includes the visual components—a logo, color scheme, and design—and the intangible elements—personality, morals, and vision. And to be successful, athletes must consider each aspect of their brand. Let’s explore each of these elements further.
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