The NCAA’s ruling to allow college athletes to secure financial deals through NIL also affects professional sports. As NIL deals expand and grow across various organizations, players and teams have to navigate this undefined space.
Now that young athletes are making money off their skill sets in this way, it could encourage more strategic decisions regarding their school of choice, how to leverage their campus success, and alter timelines into professional sports. Professional teams are also offering NIL deals to athletes to expand and refresh their fan bases in a modern and youthful way.
Subscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/