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Do you have fans that are on the cusp of becoming superfans? Are you curious about leveraging them and turning them into paying customers?

To accomplish this, it's all about fostering relationships, encouraging fans to engage with your brand further, and connecting with them in a more meaningful manner. Do each of these things, and you'll find that your audience is more likely to convert to patrons. They'll support your brand and you as an individual—your vision and values.

Here’s an athlete insider on how to leverage fans and make them loyal customers.

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