12/18/24 - Episode 148
Episode Summary
In Episode 148 of the Shopify Solutions Podcast, host Scott Austin interviews Matthew Stafford, an expert in Shopify Conversion Rate Optimization (CRO). Stafford discusses the concept of "revenue optimization," emphasizing that the ultimate goal for store owners is maximizing take-home revenue rather than focusing solely on conversion rates. He shares insights from his journey, highlighting the importance of understanding data and user behavior to improve sales without necessarily increasing traffic. The conversation provides practical strategies for Shopify store owners to enhance their revenue by effectively converting existing visitors into customers.
Show Links
Show Notes & Transcript
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-148-shopify-cro-with-matthew-stafford
