5/7/25 - Episode 158
Episode Summary
In Episode 158 of The Shopify Solutions Podcast, host Scott Austin speaks with Jake Levin from Inflection Growth about the evolving landscape of marketing attribution, particularly in light of changes to cookie tracking and privacy regulations.
🔑 Key Topics Covered:
- Understanding Cookies: The discussion begins with a breakdown of first-party and third-party cookies, explaining their roles in tracking user behavior across websites.
- Impact of Privacy Changes: They delve into how recent privacy regulations and browser updates are affecting the reliability of traditional attribution models, making it more challenging to track customer journeys accurately.
- Attribution Challenges: Jake highlights the inconsistencies between different analytics platforms (like Shopify, Google Analytics, and Klaviyo) and emphasizes the importance of understanding these discrepancies when analyzing marketing performance.
- Adapting Strategies: The conversation also touches on the necessity for marketers to adapt their strategies, focusing more on first-party data and considering new approaches to measure the effectiveness of their campaigns in a privacy-conscious world.
Show Links
Transcript & Video
https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-158-marketing-attribution-with-jake-levin
