7/16/25 - Episode 163
Episode Summary
Scott Austin talks with Nikita Vakrushev from Aspekt about using SMS marketing for Shopify stores. Nikita explains how SMS can boost email revenue by up to 20%, and shares when and how brands should get started—starting with collecting consent and adding SMS to flows before launching campaigns. They discuss best practices, legal opt-in rules, and why Klaviyo is a solid all-in-one platform for both email and SMS.
Show Links
Transcript & Video
https://jadepuma.com/blogs/shopify-tutorials/episode-163-sms-with-nikita-vakrushev
