A Rebrand Strategy That Won’t Leave You Reeling
Rebranding has an almost supernatural reputation. We talk about capturing the essence of an organization or the spirit of the brand. It’s intimidating. It sounds like you need a medium or a spirit guide, or at least, an Ouija board.
And the truth is, there are only two outcomes: great or terrible. There is no middle ground.
We want to help you through all the prognostication and soul searching, but we’ll skip the Ouija board and hopefully demystify the process.
Listen as Josh breaks down the rebranding process, and talks about what you can expect from your agency, and what your agency should be able to expect from you.
