5 Keys to Thrive When Selling Your Home
Segment 2
5 Keys to Thrive When Selling Your Home
Barb, Even in a seller’s market, there are some homes that do not sell. What are the Five Keys to Thrive When Selling Your Home?
a. Yes, there are Five Keys to Thrive, meaning get the most amount of money when you sell. We go into a lot of detail on my bi-weekly webinar. Our listeners can register for it at www.HowToSellWebinar.com
b. Lets start with the 1st one:
i. Be The Best Home On Block
1. In all aspects, condition and price
2. If you don’t have the resources to update the home…ok then the price it should be priced to be the best home on the block…Ex
a. Seller Must Consider:
i. Similar Sales
ii. Similar competition
iii. Market Factors
iv. Home Condition
v. Home Benefits
1. Recently had a home that had heavy cigarette smoke damage, seller wanted to sell it as it was…ok
a. We took the best pictures we could and priced it to get the most offers.
i. Result: 48 offers, Sold for 23% OVER asking price…it Was the BEST DEAL on the block
a. The Second is
i. Hire an Agent who Knows How to Create Demand:
1. Top notch online and off line presentation
a. Photos Matter because 99% of buyers start their search online and…
b. Buyers Eliminate Homes Online based on the photos
How Do Home Sellers Select Their Agents:
67% Will Go with Previous Agent or One They were Referred to
Most home owners have no idea what constitutes a quality real estate agent
Assumption – years in Biz
74% of Agent in Region sell 3 or less homes a year
If you visit www.BarbHasTheBuyers.com
FREE Report:
10 Questions You Must Ask When Hiring an Agent
What is Marketing?
1. Most Agents Solely Use the Multiple Listing Service
a. Includes multiple websites
b. Most do not include:
i. Preparation to Sell
ii. Market Expertise
iii. Staging
iv. Professional imagery
Where Else Do Buyers Find Homes?
a. Social media has had an explosive growth since more people are working from home.
b. Most Buyers START w Google
I have seen some of those really bad photos of even high-priced homes before. I can see how a buyer would eliminate homes with an online search. What are some Problems that Buyers have in order to purchase homes these days?
1. About 80% of home buyers moving up or moving down to another home, Have a House to Sell
a. Sale contingency offers often fail
b. Puts deal in doubt waiting for 2 buyers to close
c. Like car business: Trade-Up Program.
d. Lease commitments
e. If potential home sellers want to hear more detail about these systems they are welcome to register for our Instant Access Webinar at, www.HowToSellWebinar.com
We are here talking with Barb Schlinker of Your Home Sold Guaranteed Realty, you can reach Barb at 719 301 3900
You’ve highlighted 3 of the Five Keys to Thrive when Selling a Home,
a. Be the Best Home on the Block
b. Create Demand with Aggressive Marketing and
c. Solving Buyer Problems tell us about the last two:
2) #4 is Negotiate Effectively –
a. A skill not often taught in the industry but the public expects that all agent knows how to negotiate.
i. Most Agents are
ii. Our webinar goes into more detail about how to negotiate effectively.
1. Bla Story
2. Fries Too Story
3) #5 Is Pricing Correctly
a. When I meet with sellers, I spend a lot of time on the pricing decision. It really is the first impression of your home and the #1 question…How Much?
i. Pricing is a Part of Marketing
ii. Pricing is the First Impression
iii. Pricing Correctly Can Make the Difference between:
1. Top Dollar
2. Zero Dollars
3. Constitution Hills Story
a. Our new On-Demand Webinar where our listeners see a comprehensive presentation on www.HowToSellWebinar.com
b. We talk a lot about how to approach
