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Segment 2 - How to Get the Most Money for Your House

I think most people selling their homes want the highest price. How to get the most money for your house is a question many home sellers ask. How much difference does home sale preparation make when selling a home?

You Need an Agent that Understands the Market. The current number of available homes has up by FIVE TIMES since January!

Below 2021 Levels: First time in 6 months!

Why is Market Knowledge so Important?
If a Listing agent does not understand the market; they could suggest a price too high:

Result: Sits on Market - Listing gets Stale
National Stats: Price too high and slowly walk the price down - Seller NET LESS!

• Why Understanding the Competition so Important?
• Sale Contingent Offers = Lots of Rejection!

Most agents do NOT have a solution for a buyer with a house to sell first! Ask Seller to Wait for Someone to Sell their Home!

The #1 Question we get from home sellers is "What do we need to do and what NOT to do to get our home ready for sale?"
• Small investment = Big ROI
• Buyers Want HGTV
• Unless its priced accordingly

You Need an Agent That Knows: what to do and what NOT to do to get the top $

You Need an Agent that Has a GREAT Marketing Strategy:
• Most Agents Marketing = Put a Home in the MLS
• Many with an Average of Bad Pics or worse – too many pics!
• Some just Post and Hope

You Need an Agent that Has Pricing Expertise & a Pricing Strategy:
Updated Homes = Top Dollar
Aggressively Priced homes = Top Dollar
Homes Priced Realistically vs Optimistically = Top Dollar

Pricing Expertise: Guide Home Sellers to Command the MOST Money When they Sell
• Knowledge about Your Home
• Market Knowledge
• Pricing Knowledge
• The Agent’s Ability to select Proper Similar Sales to Substantiate its Value
• Market Knowledge to Attract the Most Demand

Agent Has Ability to Attract Buyers Who Perceive Home at its Highest Value: Guide Home Sellers to Command the MOST Money When they Sell

7 Key Factors That Agents Must Execute to Get Top Dollar If you want the complete list of the 8 New Laws on How to Sell Your Home for Up to 11% More… Visit BarbHasTheBuyers.com or call 719-301-3900

There are the 8 Key Things a home seller must consider:
1. Pricing it Realistically vs Optimistically
2. Pick the Right Agent _Differentiation
3. Prepare the Home for Sale
4. Make sure the Agent Has Market Knowledge – 74% = 3 or fewer deals
5. Make sure the Home has Great Market Exposure
6. Make sure the Home Gets Top Buyer Demand
7. Make sure the Agent Knows the Negotiation
8. Make sure the Agent has Effective Operational Execution

Richard, did you know most Real Estate Agents are NOT Trained on How to Negotiate?

• Most agents think they are ‘Advocates” for their buyers
• Many agents are so focused on getting concessions - they blow up deals! (
• Asking for unreasonable upgrades
• Threatening to terminate if they don’t get concessions
• Tying up the property without doing their due diligence and then terminating

You are listening to Barb Schlinker at Your Home Sold Guaranteed Realty on the Real Estate Voice show, if you are thinking of selling your home and want to get the MOST amount of money when you sell Call Barb at 719-301-3900 or visit www.BarbHasTheBuyers.com

When we come back we will be discussing: How to Sell a House with an Agent

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