Segment 3 – How to Price a Home To Sell
Barb a lot of people look at those automated valuations like on Zillow or their neighbors asking prices to determine what their home is worth. How does a home seller decide what price to set when selling their home?
1. Pricing a home correctly can mean the difference between a home seller getting the TOP dollar for the home or the home sitting on the market for a longer than normal period of time. Here is why:
a. Price too high – no or few showings – no offers
b. Price too low – buyers don’t offer enough
1. Pricing IS a Form of Marketing. Buyers WANT the best Home they can get in their price range
2. Home will Get Eliminated by Pricing Too High. They will NOT make an offer!
Price too high and slowly walk the price down
a. National statistics – Net LESS Money
What About Pricing according to those automated valuations?
a. Not accurate
b. Average homes around you
c. They do not know YOUR improvements
Even 3 Versions of Automated Values did NOT Get the Price Right:
Range: $386K - $409K, Sales Price $355K
Pricing Just Right – Pretty Home!
Pricing Just Right – Home That Needs Updating!
Pricing too low:
• Most buyers assume you will accept that number
• Some Buyers worry that there is something wrong with the home
3. Pricing a Home REALISTICALLY vs OPTIMISTICALLY will always command top dollar
• Careful Evaluation of Similar Recent Sales
• Compare Apples to Apples Current Similar Competition
• Put your Buyers Hat On
Barb What are other Magic Bullets on Pricing
Your Home to Get Top Dollar:
• Do NOT Expect a Bidding WAR – If it Happens Great!!
• Very FEW ARE getting Multiple offers, but NOT ALL!
• If its Priced Right: It's Very Likely to Get Great Offer - However
• You Need to Pick the Right Agent that Understands the Pricing
• It Depends on Pricing AND the Home!
• If the Seller Prices RIGHT
• THEN the Sale will Happen!
• There is a REASON why 1 in 5 Home Sellers are Reducing their Prices Weekly!
• PRICING RIGHT IN THE 1 ST 10 DAYS ON THE MARKET GETS THE MOST MONEY!
• Just ask Dave and Courtney
• Sold for Full Price Cash 1st weekend!
You are listening to Barb Schlinker on the Real Estate Voice show, if you are thinking of selling your home and want to get the MOST amount of money when you sell Call Barb at 719 301 3900 or visit www.BarbHasTheBuyers.com
When we come back: we will be discussing Top Mistakes To Avoid When Selling Your Home & Hot New Listings
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