The cost of living crisis is affecting everything, even the affiliate marketing industry. The digital industry is learning quickly that the rising growth and engagement they saw during lockdown was in fact a temporary thing and they have to rethink where their money is going. No doubt a lot of other businesses in affiliate marketing are met with the same problem.
This week, Lee-Ann is joined by founder and CEO of LT Partners, Lacie Thompson to discuss setting up your budget for success. Listen in to find out their valuable insights.
Listen to find out more about:
Key segments of this podcast and where you can tune into go direct
[10:00] – Finding lookalike opportunities in Google Analytics
[20:00] – The advantages of brands using agencies to grow
[25:00] – The importance of chemistry between affiliate partners
[35:00] – The value of a program audit for your brand
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