This week, Lee-Ann is joined by Michael McNerney, Founder of Martech Record. Michael shares the story of his journey into affiliate marketing and gives us a glimpse into his career story to date.
Martech Record is a trade publication that covers the intersection of marketing, content and commerce with a focus on affiliate and partner marketing.
Michael explains how he got into affiliate marketing and how Martech Record was born…
Listen to find out more about:
• How Martech Record was founded
• Building the Martech Record Slack community
• The big issues in Affiliate Marketing right now
Key segments of this podcast and where you can tune in to go direct:
• [04:40] The digital revolution
• [07:00] How Michael fell in love with Affiliate Marketing
• [14:00] The importance of listening to and learning from your community and not micromanaging your partners
Are You Ready for AMLeaders This Month?
Access our essential AMLeaders training event designed for Affiliate Managers aiming to elevate their skills – access profound industry insights, and cultivate vital connections that pave the way for success.
Taking place in London on October 23 from 1pm–6pm. Registration is now open. Tickets are limited.
Seize the opportunity to revolutionise your affiliate program. PI LIVE Europe delegates can save £50 on their booking – grab your ticket here.
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