This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach and partnership building.
Visit the PXA Academy for lots of resources relating to partner segmentation – simply click here.
Listen to find out more about:
Key segments of this podcast and where you can tune in to go direct:
[08:05] Importance of Program Segmentation
[11:44] Challenges and Tips for Scaling Programs
[29:26] Scoping Partners
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