Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can brands solicit customer reviews without risking their selling privileges on Amazon?
Liz FickenscherIndustry Liaison for eComEngine (aka FeedbackFive) gives some tips on how to solicit reviews the correct way to avoid the dreaded account suspension.
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