Content repurposing is a great way to extend the life of your podcast episodes — or, let's be honest, it can feel like a big waste of time. So if you've ever wondered why your repurposed podcast content isn't getting the engagement you hoped for, you're not alone.
Luis Camejo from BizBros joins me in this episode to talk about the five biggest mistakes podcasters make when repurposing content that causes your short-form clips to get overlooked (and how to fix it).
Is it ~really~ possible to turn social media followers into loyal podcast listeners? Hit play and let's make your business bingeworthy.
0:12 - Why Repurposed Content Often Fails
0:44 - Content Repurposing vs. Multipurposing
1:46 - 5 Common Mistakes to Avoid When Repurposing Podcast Content
6:48 - Quality vs. Quantity: Which is Better?
9:47 - How to Use Data to Improve Your Podcast's Reach
13:04 - Creating a Cohesive Content Ecosystem
Episode Links:
→ This episode was recorded on the Deity VO-7U
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