Wondering if paid ads are the right move to grow your podcast, or if they’re a waste of your time and money? In this episode, I'm joined by Mike Wiston, co-founder of MowPod, to dive deep into the right (and wrong) ways to use paid ads to grow your show.
We tackle why jumping into paid ads too soon can lead to wasted dollars and disappointing results, and how building a solid organic growth engine is the key to making your ad dollars count. Mike also shares insights on understanding your metrics, avoiding costly mistakes, and creating a listener-centric community that drives genuine engagement.
So if you’re wondering when it’s the right time to invest in ads or how to turn paid traffic into a loyal podcast audience, hit play and let's make your business bingeworthy.
0:26 - Why Running Podcast Ads Too Soon Is a Waste of Money
2:05 - Know These Metrics Before You Spend on Podcast Ads
4:54 - How to Tell When Your Show is Ready for Paid Growth
8:34 - Why a Listener-Centric Show Equals a Higher Podcast Ad ROI
10:42 - The Ethics of Running Ads for Your Podcast
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