Marketing operations is often lumped together with marketing automation, but are they the same thing? Marketing automation consultant, and operations expert, Devasmitha Reddy doesn't think so. Listen in as she and Kyle Hamer, of Hamer Marketing Group, discuss the differences, why it's important to understand them, and how a marketing operations strategy can unleash incredible results for your marketing efforts. This episode provides incredible insight into a developing discipline in the marketing field and you are not going to want to miss it.
