Join Justin Konikow, the host of the Prime People Podcast along with Sean McPeak from SERHANT in New York as they discuss how YOU can be a successful real estate agent explaining the dos and don'ts in the industry, and for strategies and tips for new development and expired listings.
With over a decade of experience working on globally recognized teams in the high-end luxury sector, Sean McPeak now serves as the founder of the McPeak Team at SERHANT. He has sold more than a half-billion dollars in resale and new development property, and he has a successful track record of negotiating some of NY’s priciest listings.
His keen perspective, professionalism, and commitment make him a trusted authority when guiding his clients during turbulent deals and markets. He is adaptable to specific client needs and goals, and he is attuned to the many personal, financial, and logistical challenges that go into any sale.
His previous teams at Halstead and Brown Harris Stevens have been ranked in the top 10 and have received awards for their contributions to innovation within their company and the industry at large. Most recently, they received RISMedia 2020 Trendsetter award for their work in social media and influencer marketing after enlisting the dog influencer, RudeBoy, to star in a viral campaign that led to the sale of a luxury apartment.
Sean continues to innovate at SERHANT. through his work on new development projects, helping developers adapt to the evolving marketing landscape and reach their ideal customers around the world. Developers—especially those seeking to take their properties with a new direction—rely on Sean for his novel use of experiential marketing, social media, and digital channels to increase visibility and traffic.
He volunteers with Operation: Heal Our Heroes, a non-profit that provides mental health services for combat veterans, and his interests include art, electronic music, hiking, reading, and snowboarding.
3:25 - Podcast Starts
4:58 - Serhant Launches Brand
7:40 - New Development
11:26 - Trust Factor
13:32 - Restrategize for Developments
20:00 - Templates and Preperation
21:14 - For the Best Referral Network
24:30 - Deals and Offers
26:00 - Expired Listings
30:40 - Getting to Know People
33:12 - Going into the Metaverse
37:00 - Knowing Your Efficiencies
42:00 - Importance of Transparency
43:07 - What’s Sean Working On
46:10 - How Failure Shaped Sean
47:15 - Greatest Lesson Learned
47:40 - How Value Can Be Added
48:40 - Conclusion