In this playback, Ryan Serhant and Justin Konikow mastermind on what it takes to succeed in Real Estate, how to find, win and communicate effectively with buyers and sellers, elements including marketing, media, how to get into the market, and ways to maintain your industry success. As the real estate industry is continuously evolving, they get practical and tactical with the real estate and marketing realities of today’s world and demands.
Ryan Serhant is a real estate broker, CEO, and founder of SERHANT., a vertically integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform. He's also a bestselling author, producer, and star of Bravo's Million Dollar Listing New York and Sell It Like Serhant. He is one of the most successful and well-known real estate brokers in the world. After a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., the first brokerage designed for the marketplace of tomorrow. In addition, Ryan is an entrepreneur, producer, public speaker, bestselling author, and star of multiple TV shows.
On September 15, 2008, the subprime mortgage industry collapsed, Lehman Brothers filed for bankruptcy, and a 24-year-old Ryan began his first day in the real estate business after struggling as an actor and hand model. Over the next twelve years, what began as a job to cover rent and basic living expenses would become a career, a passion, and a catalyst for sustained growth and success. After learning the nuances of the industry as a solo agent, Ryan created The Serhant Team. He expanded his team every year for 9 years until it consisted of more than 60 experienced agents and marketing support staff.
Along the journey, he formed The Serhant Team New Development Group and swiftly established it as a leader in new construction sales. Ranked the #1 Sales Team in New York by the Wall Street Journal for three straight years and among the top teams in the nation for the better part of a decade, The Serhant Team has done over $4 billion in sales, has sold more than 80 new development projects across New York, Los Angeles, and Miami, and has broken price-per-square-foot records across the city.
SERHANT is a new brokerage designed for the marketplace of tomorrow. With in-house production and branding capabilities and a tech-powered innovation platform, SERHANT. has revolutionized the traditional brokerage model.