"Tactics come and go but strategies push businesses forward."
We're joined again by Josh Sturgeon, co-founder of EmberTribe and SEO expert at 321GoProject.
We unpack a few terms related to marketing. Specifically we talk about Marketing Automation & identify a few popular tactics to execute on strategy.
Here are a few questions to determine the health of your marketing strategy:
-How do people first interact with you? What's the entry point of your membership funnel?
-Do you have options for people to interact with your brand who aren't ready to purchase?
-What is your plan to move people from online to in the door?
-Do you have your next year's marketing plan in place?
We unpack these questions and offer some tangible examples of tactics you can use to deliver on a marketing strategy.
