Does your gym have a mantra?
That single thing upon which everything rests. Strip away all the bumper plates, parallettes, and squat racks - what's left. What is the one thing you want each of your athletes to leave with everyday?
For gym owner Don Moss it's this: We want you to leave here sweaty and smiling; not broken and busted.
That's it. Zero in on the single point of experience for every athlete, every time. Owning a business can be incredibly distracting. The work day is never over and you're being pulled in a thousand directions. Without a single-minded focus, it's easy to get lost in the weeds.
Don shares with us how his previous experience led him to open CrossFit Apogee. This is a must-listen for any business owner.
