We’re joined this week by Charlotte entrepreneur Stuart “Stu” Brauer. Stu owns CrossFit Southend and is the founder of Urban Movement - a multi-disciplinary fitness collective in Charlotte - and WTF Gym Talk - a fitness business consulting service.
We spend the majority today’s show exploring trends - from the large footprint of the former “globo” gym to the new commodity-based group fitness model. Specifically, we ask:
1. What is the future of the group class?
2. How can personal training carry the group class into the future?
3. What are some creative ways to diversify your revenue streams?
4. How can you uniquely brand yourself to differentiate?
5. What are some small “game changers” that make you stand out?
6. How can you get people to stick around the gym for extra services?
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