What's the difference between building a brand, building a business, and and building a book of business?
We look at a few ways that you can go from building a business to building a brand:
-Identify those around you - "mavens" - with whom you can develop mutual referral networks.
-Explore other fitness verticals. Your goal is to become the health and fitness expert in your market. Have conversations with other fitness pro's in your neighborhood.
-Let others share their stories on your platforms - blogs, Facebook, twitter, etc.
As always, if you have questions, comments, or would like us to cover anything specific, please reach out to matt@321goproject.com
For more on the project, visit: 321goproject.com
