Adam Robbins owns DNA Fitness in Cutler Bay, Florida, and he was on not one — not two — but THREE of Two-Brain Business' leaderboards for sales and marketing in June.
He's got both affinity marketing and cold-lead conversion down to a science with an 80% close rate. And it's not just him — Adam teaches his staff to sell by sharing resources, meeting one on one and role-playing.
Here, he joins Two-Brain Radio host Mike Warkentin to share the secrets of his success.
Links:
DNA Fitness
Beyond the Whiteboard
Drink O2
YouTube
Gym Owners United
Timeline:
1:41 – How Adam uses content to get more leads.
7:20 – Guerilla marketing.
12:32 – Keeping show rates high.
18:24 – Affinity marketing and relationship-building.
24:48 – Training staff to sell.
29:13 – How mentorship made the difference.