CrossFit LLC recently released its new CrossFit Affiliate Playbook.
What's inside? Who might benefit most from it? And is the advice any good?
Coop shares his thoughts.
Links:
Drink O2
Beyond the Whiteboard
How to Make $100,000 with 150 clients
Gym Owners United
Timeline:
3:07 – Why you need a playbook.
6:35 – The reason most gyms fail.
8:21 – Cracking open the CrossFit Affiliate Playbook.
9:55 – Defining success.
11:50 – Core values, mission, and vision.
13:31 – On culture and exclusivity.
15:39 – How to serve people better.
17:36 – Creating a business plan.
21:09 – SWOT analysis.
21:40 – Revenue models and the right questions to ask.
23:40 – Remember who’s talking.
24:29 – Where the CrossFit Affiliate Playbook deviates from the data.
26:38 – What the playbook gets wrong about setting prices.
32:02 – What the CrossFit Affiliate Playbook could do for you.