In this episode of “Run a Profitable Gym,” host John Franklin interviews longtime gym owner Ben Bergeron of CrossFit New England and CompTrain.
After spending more than 15 years in the fitness industry as a gym owner and coach to CrossFit Games athletes including Mat Fraser and Katrin Davidsdottir, Ben says that virtuosity—mastery of the fundamentals—is essential in a successful gym business.
He dials in on four basic areas where every gym owner can improve: leadership, product, marketing and finances.
To help you build an amazing business, Ben shares his top tactics for continually improving your gym—from hiring the right employees to onboarding new clients to creating a vision and mission statement.
If you want to hear more from Ben, he’ll speaking at the Two-Brain Summit this June in Chicago.
Links
Two-Brain Summit Tickets
Ben Bergeron on Instagram
CompTrain
Gym Owners United
Book a Call
1:42 - Meaning of virtuosity
10:21 - Someone good people work with
20:47 - Creating a great environment
33:38 - Building from scratch
40:17 - Practical visualization