Sales and marketing may be trendy and sexy, but retention is where you make your money. It's easier—and more cost-effective—to keep a client than to gain a new one.
Nick Seabock owns CrossFit Off the Grid in New Jersey, and with an average length of engagement of 41 months per client, he was Two-Brain's retention leader for July.
Here, he joins Mike Warkentin to talk retention tactics: How to keep clients new and old engaged and committed for the long haul.
Links:
CrossFit Off the Grid
Beyond the Whiteboard
Chalk It Pro
Gym Owners United
Free Tools
Timeline:
2:24 – Nick Seabock: Third in line to the gym-owner throne.
7:13 – Going from head coach to owner.
9:51 – Back to basics.
13:13 – Social media: Your most powerful retention tool.
18:32 –The power of touch points.
21:26 – Systematizing retention efforts.
24:34 – Automation vs. personalization.
27:28 – Don’t forget about your long-timers.
32:59 – Tell your members’ stories.
34:51 – What to do today to start improving length of engagement.
