You've seen the ads: "Six weeks to a new you!" "Sign up for our six-week total-body transformation!"
But do they really work? And if they do, does that mean you have to start all over when the challenge period is over?
Digital-marketing expert Mateo Lopez is here with the scoop. He'll tell you why the six-week challenge and its variants work so well, the essential elements of a compelling offer and how to ensure your challengers stick around for the long haul.
Links:
Free Tools
Book a Free Call with a Certified Two-Brain Mentor
Two-Brain Radio: The "New You Challenge" With Tommy Hackenbruck
How to Write Facebook Ads That Make People Click and Buy
StoryBrand: Can It Help You Acquire More Clients
Contact:
mateo@twobrainbusiness.com
mike@twobrainmedia.com
Timeline:
2:41 – The history of the six-week challenge.
5:30 – The power of numbers in advertising.
7:06 – The Trojan horse (but not the bad kind).
10:37 – Variants of the six-week challenge.
13:04 – Why you need quality supporting materials to go with your offer.
14:15 – Essential elements of a compelling offer.
20:00 – Matching your offer with your niche.
22:50 – Finding the pain point and speaking with clarity.
25:04 – The three blanks.
28:39 – Avoid jargon.
31:06 – How to keep challengers when the six weeks are over.