Gareth Wayt, owner of Second City Fitness in the United Kingdom, has been through three lockdowns since the start of the COVID-19 pandemic.
The gym is still in that third lockdown, yet now, their retention, average revenue per member, and life-time value are all higher than ever.
Here's what Gareth and co-owners did to make their business even stronger during the pandemic.
Links:
Second City Fitness
Level Method
Forever Fierce
"Help First"
Free Tools
Gym Owners United
Timeline:
2:01 – Using WhatsApp to keep the community alive during lockdown.
10:47 – Getting creative to keep members engaged—and do your marketing for you—during lockdown.
13:29 – Using lockdown to evaluate the business and make changes for the better.
18:24 – Switching to a hybrid membership model.
21:47 – Facing fears when making big changes to your business.
23:50 – Why Gareth and his team spent 10 days calling all 225 members of the gym.
28:05 – Looking to the post-COVID era.
32:03 – Numbers don’t lie: increased ARM, LEG and LTV.
