How to you get a client to stay with you forever? Wow them at the very beginning.
Brian Zimmerman is a Certified Two-Brain mentor and the owner of CrossFit Jungle Gym. He says average revenue per member and length of engagement are both tied back to a client's onboarding process.
In this episode, he joined Mike Warkentin to talk about the critical steps you need to take when onboarding a new client for the best possible long-term outcomes.
Links:
CrossFit Jungle Gym
The Icon Problem
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call
Wodify
Timeline:
1:45 – What is onboarding?
4:12 – What a great onboarding session means to the client.
8:53 – How great onboarding leads to new business opportunities.
14:08 – The worst ways to onboard a new client.
20:47 – The gold standards of onboarding.
30:22 – Onboarding and the emotional connection.
40:02 – How to measure onboarding success.