Gym owner Brendon Collins had zero online training experience before Strong Tower CrossFit was forced to close due to the coronavirus pandemic.
Within 30 days, he'd generated US$2 thousand in front-end revenue from virtual training and nutrition sales while retaining 97% of his client base—without spending a dime on ads.
Here, he reveals the secret sauce.
You'll learn how a commitment to core values ensured a seamless transition in product delivery, how Brendon used affinity marketing tactics to reach new clients and exactly what digital training at Strong Tower entails.
Links:
Strong Tower CrossFit
COVID-19 Resources
Ashley Mak on Two-Brain Radio: "The Guy Who Already Moved His Fitness Business Online Forever"
Join the Gym Owners United group on Facebook
Book a Free Call
Contact:
mike@twobrainmedia.com
Timeline:
1:44 – Generating two grand during lockdown.
3:41 – How Strong Tower transitioned to online coaching with less than a day’s notice.
5:48 – A glimpse into digital training at Strong Tower.
8:56 – The move to digital, step by step.
13:45 – Selling nutrition during COVID-19.
16:30 – Seeing the value in virtual offerings.
21:18 – Ads and affinity marketing during coronavirus.
28:44 – Adapting the sales process to a virtual environment.
33:55 – Next steps: Constant refinement and a permanent new revenue stream.
