Every gym owner worth his or her salt knows you can't out-train a bad diet. So why are you expecting your clients to?
A nutrition program will help clients get better results while increasing average revenue per member and member retention. But starting such a program can be confusing—where do you get the expertise? Who should run it? What should you charge for it?
Lindsey VanSchoyck is Two-Brain's nutrition business expert, and she's here to unpack all that and more. She spoke with Mike Warkentin about how to launch a nutrition program, how to find the right people to staff it, what to charge, what resources you'll need and how to add revenue with corporate nutrition programs.
Links:
Precision Nutrition
Working Against Gravity
Free Tools
COVID-19 Resources
Join the Gym Owners United group on Facebook
Book a Free Call
Contact:
lindsey.vanschoyck@twobrainbusiness.com
Timeline:
4:46 – How to start a nutrition program at your gym.
6:43 – Do you need a nutrition certification?
9:59 – Check your state laws.
11:32 – How to set prices for nutrition coaching.
16:02 – Assigning clients to staff.
19:33 – How much to pay nutrition coaches.
21:48 – How to find great nutrition coaches.
26:41 – Why you need a nutrition playbook and what should be in it.
28:11 – How to find corporate nutrition clients.
31:31 – The metrics corporate clients want to see.
32:54 – Pricing corporate nutrition programs.
35:34 – Converting corporate client employees into ongoing nutrition clients.
38:04 – Selling = helping.
