Ever seen an ad promising "exponential growth" with one easy trick? "Buy this lead program and grow your gym exponentially!"
It's a catchy buzzphrase, but true exponential growth—growth that continues to grow and expand on itself—requires intention.
Here, Two-Brain founder Chris Cooper shares how to make referral marketing an active process to achieve truly exponential growth.
Links:
Level Method
Drink O2
Affinity Marketing Cheat Sheet
"Help First"
Gym Owners United
Timeline:
1:01 – Defining “exponential growth.”
2:16 – What exponential growth looks like in the gym business.
4:00 – Create a culture of referral.
5:08 – How to ask for referrals.
9:29 – Play the long game.
10:57 – Using events to bring in new clients.
15:07 – The events that don’t work.
18:18 – Why you shouldn’t trade discounts for referrals.
20:24 – How discounts for long-term contracts hurt your business.
