What sets the best gyms apart from the rest?
In this episode, we talk to the recipients of this year's Two-Brain Awards for Gyms of the Year (Culture and Metrics) and Comebacks (Resilience).
Kyle Cato, David Allen, Charlie Banfield and Rich Borgatti have weathered the past year with grace and fortitude, and they've come out even stronger. Cato and Allen were recognized as the top Two-Brain gym owners when it comes to culture and key performance indicators, and Banfield and Borgatti faced down huge challenges to earn special recognition.
We get into what worked for them, what didn't, and how you can use what they've learned in your own situation.
Links
"Epic Training: A Comprehensive Guide to Obstacle Course Racing" by Rich Borgatti
1:48 - Kyle Cato on what gym culture is and how he developed it
3:57 - Fun, Family, Fitness
5:05 - Creating a safe haven
7:45 - Raising funds to build wells in Africa
10:08 - David Allen on getting over the $1 million revenue line
11:49 - Reorganizing staff according to strengths
15:14 - Paying attention to your metrics
18:34 - Telling the story of your business
21:03 - Charlie Banfield on changing his business model
22:11 - Impostor syndrome and taking charge
23:45 - Charlie's advice for other gym owners
26:48 - Rich Borgatti on not giving up
27:59 - Survival as the driving force
29:12 - Profit First
30:28 - The pressure test
35:37 - Rich's advice for recession-proofing your gym