On this edition of the Two-Brain Marketing podcast, Mateo Lopez speaks with Jarrett Baston of Triumph Strength and Conditioning.
You're going to hear about how Jarrett and his business partner, Mark McCain, went from operating a gym out of a car wash to running a thriving business in the massive, multi-room fitness facility they're in today. (Mark actually had to leave the interview because they had a surprise walk-in No-Sweat Intro!)
Jarrett talks about how investing in a business coach or mentor can help you go from barely making ends meet to making a good living. He also demonstrates how to sell to potential clients by having empathy: meeting them where they're at, making them comfortable and really listening to them.
Plus, Jarrett shares how Triumph Strength and Conditioning consistently turns $300 of ad spend into $2,000 to $3,000 in front-end revenue every month.
Make sure you subscribe to Two-Brain Radio for more marketing tips and secrets each week.
Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both you and your coaches. Click here to register and sign up now!
Contact Jarrett:
https://www.triumphstrength.net/
https://www.linkedin.com/in/jarrett-baston-143589a/
https://www.instagram.com/jarrettba/
https://twitter.com/jarrettba
Timeline:
3:31 – Introduction to Jarrett Baston.
5:04 – How Triumph Strength and Conditioning came to be.
8:09 – Why Jarrett and Mark joined the Two-Brain family and the importance of mentorships.
11:02 – Why gyms should charge appropriately for premium services.
16:20 – Putting people first.
17:54 – Selling the best hour of someone’s day.
20:17 – Selling requires empathy.
23:06 – What a No-Sweat Intro at Triumph Strength and Conditioning looks like.
29:22 – To increase revenue from marketing, seek out mentors.
32:47 – Treating marketing as an investment.
34:01 – How to contact Jarrett.
34:30 – Why you should connect with gym owners in your area to learn and network.