Two Brain Marketing Episode 7: Coty Bradburn
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Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC.
Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again in a few months.
Here's his intake process, his lead nurture process, his ad spend metrics and Front End Revenue return (it's 6x!)
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Contact:
https://www.crossfitmountainisland.com/
https://www.instagram.com/cotybradburn/
https://www.facebook.com/coty.bradburn
Timeline:
2:38 – Introduction to Coty Bradburn
5:33 – Going from 6 Member to 50 in two Months.
8:09 – Advice for people thinking about buying a gym
11:45 – Initial outreach and gaining customers for a new business
13:00 – What made Coty decide to join the Two Brain Family?
16:06 – In Coty’s words, what does he sell at his gym?
18:33 – The sales process at CrossFit Mountain Island
21:02 – How did CrossFit Mountain Island’s metrics change after the Two Brain Incubator
23:52 – The keys to growing a successful CrossFit gym.